February 9th, 2011
11:45 AM ET
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NEW YORK (CNNMoney) - Can a soda can be sassy? Pepsi thinks so.

Diet Pepsi will soon be available in a "taller, sassier new Skinny Can" that the company says is a "celebration of beautiful, confident women."

Diet Pepsi's new 'skinny can' will debut at New York's Fall 2011 fashion week.

The new can - which stands just more than six inches in height - will make its debut at New York's Fall 2011 fashion week later this month, but it won't hit stores until March.

Read the rest of "Diet Pepsi releases 'skinny can' for New York fashion week" on CNNMoney.

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Filed under: Advertising • News • Sip • Soft Drinks • Think

soundoff (11 Responses)
  1. Lynnette Lukman

    I have been examinating out a few of your articles and i must say pretty good stuff. I will make sure to bookmark your blog.


    December 28, 2013 at 7:00 pm |
  2. Eleanor Geanopulos

    The next time I learn a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I do know it was my option to learn, however I actually thought youd have one thing interesting to say. All I hear is a bunch of whining about one thing that you may repair in the event you werent too busy searching for attention.

    December 20, 2013 at 3:22 am |
  3. Callie Sous

    Hello i read through your website frequently and believed i would say all of the best for 2010!

    December 11, 2013 at 3:01 pm |
  4. Mike Lieberman

    This is ridiculous. It's a shame that these companies can say whatever they want at the risk of people's health.

    February 10, 2011 at 12:07 pm |
  5. marketeer

    The can is likely only for fashion week. Just like christmas cans, and cans advertising the latest movie they are sponsoring, don't expect them to last. It's just a promotion, as they have done hundreds of others. No need to get all up in arms. It's actually a very simple and clever idea. I applaud them for it.

    February 9, 2011 at 5:16 pm |
  6. Sirius (Not the station but the constellation)

    This Idea is dead before it even shipped.

    February 9, 2011 at 1:18 pm |
  7. Jerv

    If it flops around in car cupholders folks won't buy it.

    February 9, 2011 at 1:12 pm |
  8. polishsausage

    well there goes the male customer base

    February 9, 2011 at 1:09 pm |
  9. Snowbunny

    This is thee dumbest thing I've heard...

    February 9, 2011 at 12:53 pm |
  10. Jdizzle McHammerpants

    Toss me some Virginia Slim 120's as well and we can call it a deal.

    February 9, 2011 at 12:41 pm |
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