Call it the Mad Men effect: retro fashions, debonair dinner parties and especially classic drinks - like bourbon - are back with a vengeance.
"Despite the recession, consumers decided they wanted to drink better," says Frank Coleman, senior vice president of the Distilled Spirits Council of the United States.
Last year, sales of super premium bourbon (the highest price category) were up 17.7% from 2009, according to the council, while total bourbon sales grew at a rate of just 4%.
So what makes a bourbon "super premium"? Well, better often means older. Older whiskeys spend more time aging in an oak barrel, which is how they get their caramel color and much of the flavor.
Read "Great bourbons at a bargain" on CNNMoney.
For mixed cocktails, I'm partial to bourbon and ginger ale with a slice of apple, I like Evan Williams just fine.
For serious drinking just on the rocks, I'm a Woodford Reserve man.
I'll admit to a recent fascination with Prohibition cocktails and other vintage drinks.
I'm obsessed with all things tretro! I love champagene cocktails, and sometimes bartenders have no idea how to make some of the retro cocktails. I'm glad they are making a comeback. There's nothing like a classic martini.
I drank a lot of cheap booze in college. The name Ten High comes to mind, along with Clan Magregor scotch.
I have a friend who still drinks Ten High. She mixes it with Diet Mt. Dew.
I think I just threw up in my mouth a little...not at the thought of cheap booze, but at the thought of mixing ANYTHING with mtn dew...
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