Say “Chinese wine” to many and images of less-than-loved domestic Chinese wine brands like Dynasty (often pronounced “Dy-Nasty” by those who have tried the RMB 20 bottles of the stuff) and Great Wall come to mind.
This image could be changing though as domestic and international demand of Chinese wine is increasing production to levels never before seen in the country.
A new industry report catalogs the Chinese wine market’s progress. It says that some “analysts believe the country could overtake Australia in the next three years.”
The report, by French wine exhibition organizers Vinexpo, said that China produced 72 million cases of wine in 2009, an increase of 28 percent from 2008.
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