I swear, I had to come back into the living room and back up the TiVo to make sure I wasn't hallucinating. I listened to the commercial once, then again, then verified with my husband.
"I didn't just fall and bump my head, right? The announcer did actually say, 'Any'tizers® QuesaDippers™,' right?"
Yes. Yes he had.
Hey, I dig a good neologism or tasty portmanteau as much as the next lady. For crying out loud, the word "Eatocracy" came into being during a conference call last spring as I ranted, "It'll be a food democracy! A foodocracy! Heck, an eatocracy!" Boom. Legal department e-mailed, domain nabbed, Twitter feed and G-mail addy secured and now we have, like, officially-printed aprons and cutting boards and everything.
For web-based businesses, I totally cut slack. Decent domain names are wickedly hard to snare, and creative spelling often called for. But a food item? Generally at least a tad suspect for me. There's a good chance it's madly processed, because the more naturally or classically made stuff already has, you know - names (confit = okay, word with a ®, ™ or random apostrophe ≠ okay).
I'm not saying that a piping hot basket of Any'tizers® QuesaDippers™ or some Very Cherry Crispitos® ("With a convenient hand-held shape...a practical option for an on-the-go lifestyle.") wouldn't taste pretty righteous after a night of pounding down some Hpnotiq®. But, with all my language faculties intact, they just don't sound like a smart idea.
Bonus round - share your favorite made-up food names in the comments below!
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