Editor’s Note: What we choose to eat, where we buy our food and how much we spend on it says a lot more about who we are than you might think. Beginning Sunday, September 26, 2010, CNN Newsroom will launch a week-long series dedicated to healthy eating called, “Eatocracy: Mind, Body and Wallet.”
Onions, peppers and pears, oh my!
Let’s face it, eating healthy is not always fun. CNN has joined forces with the location-based social network Foursquare to change that.
Starting on Sunday, follow CNN at Foursquare.com/CNN and check in at a local farmers market to unlock the special CNN “Healthy Eater” badge.
Eating healthy, local, farm-fresh foods should be fun and rewarding. In addition to being thanked by your body, show the CNN “Healthy Eater” badge to participating farmers markets and the vendor may choose to give you a discount or gift with your purchase.
Farmers markets maintain a special place in many major cities and small towns around America. Find the Union Square Greenmarket nestled between traffic in New York City or bump into Alice Waters picking her tomatoes at the Ferry Plaza Farmers Market in San Francisco. Probably your favorite farmers market is the one down Main Street, under that bridge and to the left.
Wondering where the nearest farmers market is to you? Don’t worry! The USDA launched a searchable Farmers Market Directory that includes over 6,000 locations in the United States. Even more, there are 10,651 venues across the globe where Foursquare users can unlock the special CNN badge.
"We've seen time and time again how foursquare can be used to drive people to action, and CNN's campaign is a perfect example of how brands can use the platform to promote good behavior, such as healthy eating" said Dennis Crowley, CEO and Co-founder of Foursquare. "We're very excited that CNN is using Foursquare to make it easier for viewers to find locally grown food, and working with managers of farmer markets to arrange discounts through our Specials platform."
In the spirit of Foursquare, share your passion about healthy eating. Leave tips about your favorite farmers markets and CNN will try to share some of them on TV.
And when you are not out hunting for farmers markets near you, tune in to CNN Newsroom daily from 9 a.m. – 5 p.m. ET and continue to check out the latest food news at CNN.com/eatocracy.