5@5 is a daily, food-related list from chefs, writers, political pundits, musicians, actors, and all manner of opinionated people from around the globe.
No matter how you frost it, the cupcake craze is here to stay.
If anyone should know, it's Bobbie Lloyd: the self-proclaimed "Chief Baking Officer" of Magnolia Bakery, which received instant, international notoriety from the likes of Sex and the City and Saturday Night Live's "Lazy Sunday" rap homage.
So why the sweet success? Lloyd shares her two sugar-coated cents.
Five Reasons Why Cupcakes Are More Than Just a Trend: Bobbie Lloyd
2. "Cupcakes allow one to experience a small sweet pleasure (no major dessert commitment) that can transport you to another place for a moment."
3. "Cupcakes are just plain fun. They allow us to be silly for a moment and not take life so seriously."
4. "Cupcakes are easy to make. Anyone can become a cupcake 'expert' with a little practice and a lot of eating. You can seriously dress them up for a special occasion or keep it plain and simple."
5. "Cupcakes appeal to everyone. They are cross-generational and non-demographic. Mom, dad, grandma, grandpa and the kids, no matter what country they are from, can enjoy cupcakes."
Cupcakes: love 'em or loathe 'em? Tell us your opinion in the comments.
Is there someone you'd like to see in the hot seat? Let us know in the comments below and if we agree, we'll do our best to chase 'em down.