5@5 - Magnolia Bakery's Bobbie Lloyd
September 20th, 2010
05:00 PM ET
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5@5 is a daily, food-related list from chefs, writers, political pundits, musicians, actors, and all manner of opinionated people from around the globe.

No matter how you frost it, the cupcake craze is here to stay.

If anyone should know, it's Bobbie Lloyd: the self-proclaimed "Chief Baking Officer" of Magnolia Bakery, which received instant, international notoriety from the likes of Sex and the City and Saturday Night Live's "Lazy Sunday" rap homage.

So why the sweet success? Lloyd shares her two sugar-coated cents.

Five Reasons Why Cupcakes Are More Than Just a Trend: Bobbie Lloyd

1. "Have you ever looked at a child's face when they experience that first sweet bite of a cupcake? Pure bliss."

2. "Cupcakes allow one to experience a small sweet pleasure (no major dessert commitment) that can transport you to another place for a moment."

3. "Cupcakes are just plain fun. They allow us to be silly for a moment and not take life so seriously."

4. "Cupcakes are easy to make. Anyone can become a cupcake 'expert' with a little practice and a lot of eating. You can seriously dress them up for a special occasion or keep it plain and simple."

5. "Cupcakes appeal to everyone. They are cross-generational and non-demographic. Mom, dad, grandma, grandpa and the kids, no matter what country they are from, can enjoy cupcakes."

Cupcakes: love 'em or loathe 'em? Tell us your opinion in the comments.

Is there someone you'd like to see in the hot seat? Let us know in the comments below and if we agree, we'll do our best to chase 'em down.

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Filed under: 5@5 • Think


soundoff (168 Responses)
  1. Tammy Tibbetts

    You didn't mention that cupcakes can also change the world! Check out the tie-dye cupcake campaign that She's the First is doing: http://www.shesthefirst.org/cupcakes – what a dream it would be to work with Magnolia!

    August 19, 2011 at 12:30 pm |
  2. Anna

    I was responding to the user that called himself "Really?"

    September 22, 2010 at 5:19 pm |
  3. Phil

    Just don't call them cupcakes and I'm fine with it. I enjoy muffins made in cupcake pans!

    September 21, 2010 at 9:56 pm |
  4. Al

    Cupcakes are AWESOME....when they come from home; mine or someone elses....for the life of me, I cannot see the logic in buying them from a store where they are mass produced/stale/outrageously priced.....we are so lazy, we cant make our own vices......

    September 21, 2010 at 5:36 pm |
  5. Capt. Slapaho

    Ahhh cupcakes, the rollercoaster of stoner munchies.

    September 21, 2010 at 4:29 pm |
  6. Cieje Valentine

    I like the MINI cupcakes, you know, the ones that are about 1/4 the size of an already small cupcake? Especially with the itty-bitty sprinkles on them.. Oh, boy I think my bloodsugar just went up 100 points just thinking about them. *SLUUURP!!* Yum!

    September 21, 2010 at 3:37 pm |
  7. SF

    I HATE cupcakes. The economy is tanking, people are losing their jobs and homes, and yet still find $3-5 to buy a single crapcake that they could make at home for a $1 cake mix and $1.50 can of icing (and in the process they'd make 24). I have been given cupcakes from Gigi's and the Cupcakery and thought they were gross; defrosted cake topped with shortening-based icing. Ewww.....

    Treating yourself to a treat every now and then is fine, but I just don't know why you would spend $36 for a dozen cupcakes. To me, cupcakes are a sign of excess and stupidity. Don't you realize that a cupcake is really just a slice of cake that bakes in its own wrapper? My coworkers find my hatred of cupcakes hilarious and like to put them on my desk.

    September 21, 2010 at 2:52 pm |
    • Al

      SF; I totally agree with you....my comment comes 2 below yours, and I hadnt read yours until I posted mine......

      September 21, 2010 at 5:38 pm |
  8. Bug

    Who loathes cupcakes? My mother! After years of working with small children, all that she sees are a vehicle for crumbs, frosting smears, and oily paper everywhere. We weren't allowed to ever have cupcakes in the house when I was growing up. Probably not a shock that I love to make cupcakes in my own house now.

    September 21, 2010 at 2:19 pm |
    • debnewyorker

      Wow, that was really sad. Glad you survived THAT childhood : ).

      September 21, 2010 at 2:42 pm |
  9. Erin

    Cupcakes have been my best friend's hobby for years. She gets really creative with them and has made some interesting displays of cupcakes. The best part is I get to try everything first.

    I don't think it's ridiculous to pay $2-5 for a good, well made dessert (like a cupcake). What is terrible is now that cupcakes are a "fad" all these bakeries are popping up charging a lot for pretty small and mediocre cupcakes. Stick with the good stuff and you won't feel ripped off. The Buttercream Cupcake Lady (she operates out of a truck and even makes booze cakes) is the best I've had in Philadelphia and Flying Monkey was worth it too.

    September 21, 2010 at 2:12 pm |
  10. Katherine J.

    I don't bake cupcakes for my grandchilren or never for my children. I did not eat them as a child. WOW! Am I an unusual person? Maybe, but I am nice. Just give me ice cream.

    September 21, 2010 at 1:58 pm |
  11. kittybling

    Nom nom nom to the max!! Loveeeeeeeee cupcakes~

    September 21, 2010 at 1:29 pm |
  12. Emilie in Minneapolis

    What I don't like about cupcakes: They seem to be just an holder for an excessive amount of frosting. Generally, the actual cake is merely OK, but the frosting is an inch thick blob of eye candy and taste is beside the point. I'd rather have a made from scratch maple-pecan four layer torte (one very thin slice), a deep, dark and awesome devil's food (same size serving), a spiced applesause torte with brandy filling, a real buttery yellow cake, . . . Just spare me the buttercream frosting, please, whether it's dyed pink, purple, puce, polkadotted, shaped like a flower or tied up in a bow. What I like about cupcakes: I suppose they're keeping a lot of bakeries from going under, and that's a good thing.

    September 21, 2010 at 1:12 pm |
  13. Nashvilledeb

    Gigi's Cupcakes (lots of locations in the US, but her Broadway store in Nashville was the first) are the BEST! Her brother ate at Magnolia Bakery in NYC once, came home and told her that she could bake a better cupcake than he had there. The rest is history. I try to stay away unless it's a special occasion, but it's really hard.

    September 21, 2010 at 1:02 pm |
  14. Mr. Boffo

    Tomorrow's CNN headline today:

    "Killer Blames Cupcakes for Rampage – NEW YORK. Mr. Biff Boffo's favorite bakery was out of red velvets that fateful morning, so he took a gun and shot 21..."

    September 21, 2010 at 12:21 pm |
    • debnewyorker

      You must be thinking of Texas or some other gun crazy state.

      September 21, 2010 at 2:41 pm |
    • Cieje Valentine

      ROFLMAO!

      September 21, 2010 at 3:42 pm |
  15. Rachel

    I don't think this craze will last. It's just another fad like the frozen yogurt phase. People thinking they are being healthier because they are eating a cupcake vs. a regular slice of cake. Plus, most cupcakes have way to much frosting compared to the cake. The hot spots like Magnolia's will stay around, but chains won't last come 5 years from now.

    September 21, 2010 at 12:15 pm |
  16. akindafoodblog

    Cupcakes are amazing. Kickass Cupcakes in Boston make a deep fried cupcake sundae with soft serve ice cream on it. You get the deep fried cupcake by itself and it's put in a cone with whip cream and chocolate syrup. They also make a lot of specialty cupcakes like the green monstah which has sam adams infused frosting, etc. However, the thing about them is that the cupcakes are a little dry. They spend so much time making specialty flavors the consistency of the cupcakes are lost. I'm a cupcake connoisseur.

    http://akindafoodblog.wordpress.com/

    September 21, 2010 at 10:49 am |
  17. http://www.cookingwithcaitlin.com

    One of the reasons why I go to NYC is for the cupcakes @ Magnolia Bakery !

    September 21, 2010 at 8:38 am |
  18. Bobby G

    Bobbie's hot.

    September 21, 2010 at 7:29 am |
  19. NC

    I think cupcakes are awesome!! I'm in Iraq right now and all I want is a cupcake! So much so I have tried to find a way to actually bake them here. No luck though! Oh well...few more months and I will be enjoying a yummy cupcake!

    September 21, 2010 at 4:06 am |
  20. c0reen

    funfetti cupcakes rock. always a hit at office functions...

    September 21, 2010 at 3:32 am |
  21. Amy

    Today's my birthday (Sept 21). Bring on the cupcakes!!

    September 21, 2010 at 3:14 am |
    • RichardHead

      Happy Birthday Amy! Mine was Sunday and I'm still a Virgo Virgin.

      September 21, 2010 at 9:22 am |
  22. Saccharine

    Pastries are terribly wonderful!

    September 21, 2010 at 1:38 am |
  23. KarenK

    The very best cupcake I've had in a long time is Orange with Orange icing. Easy to peel and loaded with that frosting. It's been over three months and I still remember how good it was. Cupcakes rule!

    September 21, 2010 at 1:35 am |
  24. Sha

    I enjoy cupcakes just fine, but not at $4 a pop. That's just insane.

    September 21, 2010 at 12:35 am |
  25. Hoolibar

    HOORAY FOR CUPCAKES, THE PERFECT FOOD!

    September 21, 2010 at 12:35 am |
  26. Leonore H. Dvorkin

    Cupcakes are okay, but I'm with others posting on here that say there are other delicious desserts, too. To all you professional bakers out there: Exploit this rather odd trend while you can, but keep your general baking skills sharp, because all food trends come and go. Just look at what happened with glazed donuts (you know the brand) and with the silly low-carb fad. And to the other readers: Some people, like my husband, really and truly do not like cake, so they could not care less about cupcakes. I can take them or leave them. I never crave a cupcake specifically.

    September 21, 2010 at 12:20 am |
  27. oohlola

    Ohmygosh! I cannot believe there are over 100 postings here about cupcakes! Don't get me wrong, I LOVE THEM! My daughter used to make them and sell them at the farmer's market. Had some really yummy gluten-free and vegan ones, too! Fun that the cuties are still a hit!

    September 21, 2010 at 12:07 am |
  28. Aly

    Magnolia cupcakes are horrible. If you like overly sweet frosting and a dry cake, by all means, go here. Otherwise, I prefer Crumbs.

    September 20, 2010 at 11:48 pm |
    • Brent

      Either you have ZERO tastebuds or just need to feel somewhat in control of SOMETHING in your life by saying something completely negative and untrue.

      September 21, 2010 at 3:10 am |
  29. Kim

    I have to bow before the brilliant entrepreneur who figured out how to split a $5 worth of cake made from the cheapest sugar and fat into 12 "cup" cakes and sell each for $3.99 to the loser yuppies.

    September 20, 2010 at 11:17 pm |
    • Sha

      Amen, sister.

      September 21, 2010 at 12:36 am |
  30. Bittersweet

    When did cupcakes go out of style? Just give me the ultimate cupcake...with a fudgy brownie layer topped and my favorite ice cream...hummmh

    September 20, 2010 at 11:12 pm |
  31. Liz D-M

    I love cupcakes. I love them plain, iced, with sprinkles, no sprinkles, chocolate, vanilla ... mmmmmm. Cupcakes, with a cup of coffee, are the perfect dessert.

    September 20, 2010 at 11:09 pm |
  32. Larry Jones

    We can no longer go to the moon, as this nation is busy dismantling its space program, but we make a mean cupcake. This kind of vacuous devotion to something as silly as a cupcake tells me that our nation is in decline.

    September 20, 2010 at 11:04 pm |
  33. Russ Shulman

    Correction, it's just kingdomcake.com, not kingdom cupcakes. Sorry Chelsea.

    September 20, 2010 at 10:56 pm |
  34. Russ Shulman

    I have a friend in San Francisco, Chelsea Mead, who owns Kingdom Cupcakes, and compared to what else I've seen, her cupcakes are not to be believed. I saw a street vendor in Seattle claiming to make the best cupcakes in Seattle and when I saw them up close, i almost laughed out loud. Compared to Chelsea's cupcakes, they are a complete joke.

    September 20, 2010 at 10:54 pm |
  35. Gussie

    A "real" cannoli beats a cupcake any minute of any day of the week in the same manner that "gelato" beats ice cream –by another country's kilometer. The U.S. has never been the best at great food - NEVER. Travel - get away from this egocentric nonsense. There I said it. Ciao.

    September 20, 2010 at 10:52 pm |
  36. percysmama

    cupcakes are amazing!!!

    September 20, 2010 at 10:18 pm |
  37. Lior

    Cupcakes are trendy?

    They taste good and all, but I must have missed the apparent craze surrounding them. It's odd.

    September 20, 2010 at 10:14 pm |
  38. Sarah (Not Palin)

    My pastry chef friend gave me an amazing chocolate (cup)cake recipe & I made some this weekend & took them to a birthday party. 3 were damaged during pan removal so I kept them. I just ate half of the last one with no frosting. That was sooooooo gooooooood!

    September 20, 2010 at 10:05 pm |
  39. scrumptious

    Cup cake is huge in Asia too. It's gone viral.
    Yes, all this cup cake talk in monsoon Hong Kong...time to bake.

    September 20, 2010 at 10:04 pm |
  40. Margie

    Cupcakes take the cake, literally!

    September 20, 2010 at 10:03 pm |
  41. unimpressed

    I love a good homemade cupcake, but I'm with all the people who are disgusted at the thought of paying three to seven dollars for a small piece of cake in a paper cup (which takes almost no skill to make) topped with a ridiculous amount of super-sweet frosting and a few sprinkles.

    For the same amount of money, I'd rather find nice cafe and get a slice of a beautifully constructed cake or torte that I'll sit down and eat on a plate, with a fork, accompanied by a good cup of hot tea.

    September 20, 2010 at 9:55 pm |
    • SF

      Yes! Cupcakes were a way for parents to bring cake to their kids' class and ensure that every kid got an equal slice of cake, no plate needed, and took minimal skill to bake. Somehow that's turned into an expensive trend. I'd spend $5 for a quality slice of cheesecake or a pear Napolean, but never a cupcake. What's next – gourmet peanut butter & jelly sandwiches for hipsters? Artisan chicken fingers?

      September 21, 2010 at 3:03 pm |
  42. Amanda

    I love cupcakes!!!!!

    September 20, 2010 at 9:53 pm |
  43. kevin

    maybe this is a west coast thing but whenever a guy and girl talk, like at work or anywhere, people call it "cupcaking" and assume you are flirting which really annoys me. People even go out and buy you cupcakes and then talk in this weird high-pitched voice and I'm like "maybe we had to discuss the expense reports did you think of that" and then of course I cram delicious cupcakes in me and what were we talking about?

    September 20, 2010 at 9:44 pm |
    • debnewyorker

      funny, and yes DEFINITELY a west coast thing. we just enjoy our cupcakes and then continue complaining like all real new yorkers do.

      September 20, 2010 at 9:51 pm |
  44. The Dude

    I like cupcakes, but all the cupcakes stores that are opening up are fads. Opening a cupcake bakery = Bankruptcy in the next 5 years.

    September 20, 2010 at 9:44 pm |
  45. Harley

    I love cupcakes, however I was extremely disappointed with the Magnolia Bakery in Manhattan. We waited in line for 20 minutes and paid like five dollars for the cupcake, only to discover that it was dry and kind of bland! Shocking, right? All of my friends in the city raved about how great their cupcakes were, but blah. Here in Las Vegas we have the Cupcakery, which in my opinion, is ten times better than Magnolia. Maybe it's just a matter of opinion, but for five bucks a pop, the cup cake better be the best ever!

    September 20, 2010 at 9:30 pm |
  46. azrael

    You know why cupcakes are popular.... Because there not covered in that horrid fondant you get on cakes now a days.... Gemme that good old fashioned butter creme frosting any day

    September 20, 2010 at 9:26 pm |
  47. Charles B.

    Cupcakes are delicious but they have been around for a long time. The "cupcake craze" that spawned Sprinkles and the endless number of knockoffs is a fad and I can't wait for it to end. $3.50 for a frickin' cupcake? Who spends $3.50 for a frickin' cupcake? Honestly.

    September 20, 2010 at 9:20 pm |
    • debnewyorker

      People who like cupcakes have no problem forking over the frickin' three fifty. Frickin' tightwad.

      September 20, 2010 at 9:28 pm |
  48. John

    I'm just so over them. I haven't had them in years, and I'm not about to start having them more often because they're "trendy" now. There are just so many other types of desserts out there to appreciate, that are much better.

    September 20, 2010 at 9:07 pm |
  49. LMC

    Cupcake Royale–Seattle–the best! Especially the chocolate cupcakes with salted caramel frosting!

    September 20, 2010 at 9:06 pm |
  50. stuart

    I think its all Obamas fault

    September 20, 2010 at 9:06 pm |
  51. jimjam

    I cant recall the name of the article that was either on CNN or Yahoo last month. But I do recall the article stating cupcakes are becoming a thing of the past.

    September 20, 2010 at 8:59 pm |
    • debnewyorker

      Must have been Faux News.

      September 20, 2010 at 9:23 pm |
  52. mb

    Why is it that most cupcake places put tons of frosting on top, it makes most people sick, yet they continue to do it.

    September 20, 2010 at 8:55 pm |
  53. david iredale

    Oh, yes, the frosting! If that's what you're after, why not dispense with the stupid little cake and just have your frosting already?

    September 20, 2010 at 8:41 pm |
  54. david iredale

    Sorry, but cupcakes don't do it for me. If you're going to take in that much fat and sugar in a small package, there are MUCH tastier options, like a piece of really great cheesecake.

    September 20, 2010 at 8:39 pm |
  55. Aloysius

    The reason cupcakes took off can be summed up in two words: permission, and frosting. People are more likely to permit themselves a "little" cupcake than they are to purchase a slice of cake or a more overtly decadent pastry at a bakery. Those cute cupcakes (calorie bombs) look innocent, silly and harmless. You needn't hang your head in shame as you order, or consume. And frosting...is the reason cupcakes exist. Anyone who has surreptitiously swiped a finger into the frosting on a layer cake knows that the main reason to eat a cupcake is the healthy dollop of frosting that crowns it.

    September 20, 2010 at 8:39 pm |
  56. sabrina

    camicakes in Atlanta is the best around these parts

    September 20, 2010 at 8:38 pm |
  57. smc

    Well, I'm all for cupcakes, but I have yet to have one of these $3-$5 cupcakes at these "cupcake boutiques" that I thought tasted as good as the cheaper ones at the grocery store or I can make myself.

    September 20, 2010 at 8:14 pm |
  58. JoeNY

    Magnolia cupcakes are so overrated.

    September 20, 2010 at 8:13 pm |
  59. we are all fUk'd

    oh and i love how people question whether this is news worthy or not...do you not realize you're on a food blog portion of CNN. It's not just world news these days people, get a clue.

    September 20, 2010 at 8:11 pm |
    • BigButtGal

      If I eat a dozen they make my ass look Big!

      September 21, 2010 at 9:10 am |
  60. we are all fUk'd

    mmm cup cakes.

    September 20, 2010 at 8:10 pm |
  61. Burbank

    Cupcakes are OK but cookies are better. Crunchy chocolate chip cookies!

    September 20, 2010 at 8:10 pm |
  62. really???

    OMG Is this really newsworthy????

    September 20, 2010 at 8:04 pm |
  63. Everett Maroon

    Wow, I just posted a review of two Seattle cupcake makers on my blog today! Check it out at Transplantportation.com!

    September 20, 2010 at 8:00 pm |
  64. Bill

    Cupcakes? I hate em! The only thing worse than a cupcake is a puppy!

    September 20, 2010 at 7:47 pm |
    • stuart

      You are so right.It takes a big man to make a small point

      September 21, 2010 at 4:07 am |
  65. Brian

    I love cupcakes! I just had one yesterday from Crumbs Bakery on broadway next to The Broadway Theatre. Red Velvet is the best!

    September 20, 2010 at 7:37 pm |
  66. Hey Norton

    All this talk of cupcakes is really making me want A CUPCAKE :) (and a big glass of milk)

    A cupcake is a whole bunch of happiness in a small package. I hope it never ends...(the cupcake craze)

    BTW, I personally love Susie Cakes – they're pretty fab

    September 20, 2010 at 7:32 pm |
  67. SARZ

    ITS NOT COOL TI DIS CUPCAKES!!!!!!

    September 20, 2010 at 7:28 pm |
  68. Emily

    If you go to Joann's, you can get special toppings and make some really special cupcakes yourself, no $5 about it.

    Only, uh, then you have two dozen cupcakes.

    So you'll have to call some friends.

    It could get out of control...

    September 20, 2010 at 7:22 pm |
  69. Shrike

    There's a cupcake craze? Where? Not in Texas. Dallas, Houston anyway.

    September 20, 2010 at 7:21 pm |
    • GeorgeBos95

      Dallas and Houston Texas, home of the barbecue flavored cupcake, lathered in tangy sauce.

      September 20, 2010 at 7:26 pm |
      • Um.... Houston Cupcakes!

        There are several cupcake bakeries in Houston! They opened a Sprinkles cupcake wonderland on Westheimer in Houston, and I believe there is one in Dallas as well. They even have a Sprinkles mobile! The chocolate peanut butter one is worth the $3.50... Yum!

        September 20, 2010 at 8:21 pm |
  70. CK in SD

    omnomnomnom

    September 20, 2010 at 7:20 pm |
    • Hey Norton

      :)

      September 20, 2010 at 7:33 pm |
  71. Brian

    Good stuff. Place here in the Sacramento, CA area has an awesome shop with great product. Icing on the Cupcake I think

    September 20, 2010 at 7:19 pm |
    • Rybugsmom

      I like Icing on the Cupcake too! You should also try Cupcake Craving. I thought they were a lot moister and "cake"-ier. Course, I am pretty much down with any cupcake!

      September 21, 2010 at 4:48 pm |
  72. CACAforcocopuffs

    I am fat so i cant eat cupcakes but i like them

    September 20, 2010 at 7:10 pm |
    • Proudgeek

      Fat or not, diet or nnot, you CAN eat cupcakes. Sometimes even two!!

      Just not cart-loads of them. Get plenty of daily exercise, watch your caloric intake, show some restraint, and you to, can have cupcakes :)

      September 20, 2010 at 8:59 pm |
  73. Tom

    Cupcakes take no skill to make, you can easily do it yourself.
    They do not compare to a good artisan bakery cuisant, pastry, or bread.
    I think they are cute, but unimaginative, and silly.

    September 20, 2010 at 7:09 pm |
    • GeorgeBos95

      Tom, you're locked into a constricted view of what a cupcake can be. Let your imagination run wild – a cupcake can be as decadent as any desert ever made.

      Or, don't. Twinkies are in aisle 4.

      September 20, 2010 at 7:23 pm |
    • bett

      Oh FFS! Don't be so pretentious. I'm a baker who specializes in artisan bread – it takes 3 days start to finish. I still love me a cupcake sometimes, although I don't sell them. Of course a cupcake can't compare to an artisan loaf of bread, and it shouldn't. That's like saying a grilled cheese sandwich doesn't compare to a cheese souffle. But cupcakes are tasty and fun, and the fact that anyone can make them is part of the charm.

      September 20, 2010 at 7:25 pm |
      • GeorgeBos95

        Now, now Brett. There are people who can turn a cupcake into a work of art, just like artisan bread.

        Think of the people who'd compare your bread to Wonder Bread. Makes you want to barf, doesn't it?

        Same goes for artists working in cupcakes.

        September 20, 2010 at 7:35 pm |
    • Aloysius

      Do you realize that the vast majority of people in the US cannot or will not cook? Who do you think buys all of those Lean Cuisines, Stauffer's meals, take-away deli junk, home-delivery pizza and (not really) Chinese food, and Snackables? The same people who buy cupcakes.

      September 20, 2010 at 8:44 pm |
  74. Eva

    Cupcakes are fun, and even if they cost more to buy than to make, they're a treat! They aren't a $4.59 giant cup of caffeine, nor are they a $15 overly pretentious hamburger. They're an under $5 little piece of joy for your tastebuds without enough calories to wreck your whole week of healthy eating. Yay, Cupcakes!

    September 20, 2010 at 7:00 pm |
  75. room77

    Man I was really wishing this cupcake craze would come to an end soon. Thanks OBAMA.

    September 20, 2010 at 6:56 pm |
  76. they're great but

    I love cupcakes but I deplore the "trendification" of a classic treat – around here in upstate NY they are going for $2.50 and up at specialty shops and mobile cupcake buses. And they're usually way too sweet. I can make a batch of at least a dozen for the cost of one.
    I'm calling the emperor's clothes on this one.

    September 20, 2010 at 6:53 pm |
    • GeorgeBos95

      Dude, you're from upstate NY. No one up there is making them like they do in The City.

      September 20, 2010 at 7:33 pm |
    • evelia

      I always think the same thing when I see people buy a birthday cake, or popsicles (in my house: leftover lemonade, smoothies, pudding, arroz con leche, all become popsicles), or potato salad (seriously?), or yoghurt (making your own is so easy, cheap, and delicious, I can't imagine buying those overpriced pints), or don't paint their own walls, for that matter. Face it, today's world is infested with overpriced commodities, but we don't all have the time, tools, patience, skills or space to do things ourselves. We should definitely try every now and then, though - but in the end, we are all weak in some way or other when it comes to buying stuff. I buy tamales premade for way more than I should during Christmas (my mom would slap me silly if she knew). Long live cupcakes, may they be homemade, gourmet, born at Cosco or from a box!

      September 20, 2010 at 7:40 pm |
  77. Zoe

    Why the heck is this is the news? It's a cupcake. What more is there to it? It's a cupcake. Shut up and eat the cupcake. That's all you really need to know.

    September 20, 2010 at 6:51 pm |
    • GeorgeBos95

      Zoe, clearly you have not experienced any of the finer cupcakes.

      Hostess Cupcakes and Twinkies don't count.

      September 20, 2010 at 7:21 pm |
  78. WeddingCake

    I want to get cupcakes for my wedding – and even at $3/cupcake, it is cheaper than a wedding cake. That being said, I found a place that has them for $10/dozen. Stop the insanity – don't overpay for cupcakes (of course, I did spend $3.50 on a piece of artisan chocolate...but hey, hypocrisy is a way of life).

    September 20, 2010 at 6:51 pm |
    • GeorgeBos95

      Don't overpay? How about don't underbuy?

      The best cupcakes are larger than the bitty things people are used to, use only the richest ingredients, and make selling your soul for another seem like an obvious decision.

      September 20, 2010 at 7:20 pm |
    • Marian P.

      If you are in L.A. contact Brown Sugar L.A.... Best in town!!!

      September 20, 2010 at 7:41 pm |
  79. Anthony

    Cupcakes led to the end of my marriage, getting fired from my job, and losing custody of my children. I 'loathe' cupcakes.

    September 20, 2010 at 6:50 pm |
    • GeorgeBos95

      Why? Because you didn't eat enough of them?

      September 20, 2010 at 7:18 pm |
  80. V Saxena

    Oh I'd love a cupcake. I'd love two. Hell... I'd love a dozen! But I'm on a diet :-(.

    September 20, 2010 at 6:49 pm |
  81. james

    Have we gotten to the point where we cant even enjoy a sweet treat ?

    September 20, 2010 at 6:46 pm |
    • GeorgeBos95

      Yes. News in Boston today is the city is considering banning soda sales on "city owned property".

      Next up....banning cupcakes, Santa Claus, and fun.

      September 20, 2010 at 7:18 pm |
  82. Cupcakes! Cupcakes!

    It makes me hoping mad that their are "GROWN UPS!" paying $3.50 for a cupcake!!! For a CUPCAKE! It's A CUPCAKE for crying out loud!! Not a status symbol!!!

    September 20, 2010 at 6:45 pm |
    • shawn

      There are adults paying 5 dollars for a pack of cigarettes, daily...

      Be healthier if they ate a cupcake a day, and cheaper =P

      September 20, 2010 at 7:07 pm |
    • GeorgeBos95

      Calling them "just cupcakes" is like calling a Ferrari "just a car".

      If you're concerned with the cost, you should be eating Twinkies.

      September 20, 2010 at 7:17 pm |
    • tab

      Why??? Are they spending YOUR money to pay for them?? I didn't think so.

      September 20, 2010 at 11:02 pm |
  83. B-dog

    How about cuz they are freakin delicious!

    September 20, 2010 at 6:40 pm |
    • six of one

      word B-dog. you said it.

      September 20, 2010 at 7:07 pm |
    • RanchoFiero

      B-dog–I love you!

      September 20, 2010 at 11:52 pm |
  84. SweetKali

    I love cupcakes because they remind me of all things homemade, pretty and good tasting, but this current trend of charging between 4-7 dollars for a hipper-than-thou cupcake is ludicrous. Customers are just getting ripped off; these bakeries add some sprinkles and a 1/8 tsp extra frosting and then completely overcharge us. I just make my own and they look AND taste better anyway because they are REALLY homemade!

    September 20, 2010 at 6:40 pm |
    • GeorgeBos95

      Okay...so, your point is, what, that we should be buying yours?

      Put 'em up for a taste comparison. If they're better, you've got my business. If they're not, well.....

      September 20, 2010 at 7:31 pm |
    • debnewyorker

      Stop shopping at Fool's Cupcakes and you won't pay $7 for a cupcake.

      September 20, 2010 at 9:18 pm |
    • RanchoFiero

      Sweet–that's the beauty of cupcakes–I'll bet you host the best parties EVER!!

      September 20, 2010 at 11:55 pm |
  85. EE

    Wow. even in an article about cupcakes (which are awesome), someone has to post negative\insulting comments. What a shame....

    September 20, 2010 at 6:38 pm |
    • GeorgeBos95

      Be compassionate – hand him a cupcake and a smile.

      September 20, 2010 at 7:30 pm |
  86. BigBen

    I don't like cake, so making it smaller doesn't really add an extra wow factor for me.

    September 20, 2010 at 6:36 pm |
    • RanchoFiero

      Than why are you here–and posting??

      September 20, 2010 at 11:50 pm |
  87. Brian

    Crumbs is 10x better than magnolia.

    September 20, 2010 at 6:30 pm |
    • Marian P.

      Brown Sugar L.A. makes the absolute best Red Velvet Cupcake, and Vanilla Frosting I've had in my life... Better than Crumbs or Doughboys red velvet. Pure heaven!

      September 20, 2010 at 7:39 pm |
    • debnewyorker

      Crumbs, totally. Magnolia is overrated. Cupcake Cafe was the first, and has the prettiest cupcakes and big cakes, with icing flowers all over them.

      September 20, 2010 at 9:16 pm |
    • Rosie

      Brian Crumbs is AWFUL!!!! Please do yourself a favor and go to Billy's Bakery or Sunshine Sweet Bakery. You will never go to Crumbs again. Or, if you really love rich, dense cupcakes try Sweet Revenge, but please NEVER say that Crumbs is good ever again. I've tried every cupcake in New York City please take my advise.

      September 20, 2010 at 9:42 pm |
    • adam

      crumbs? Eww! they don't even cook fresh. they have a central kitchen and drive them to store. if you want top shelf i'd say Sprinkles. period.

      September 21, 2010 at 1:19 am |
    • igswonderworld

      Agreed!!! Magnolia's frosting is incredibly heavy. Butter and sugar overwhelms the taste... Crumbs on the other hand, DELISH!!!

      September 21, 2010 at 2:35 am |
  88. Lauren

    My daughter had a cupcake contest this year with Cupcake Vineyard wine for the prize. Too fun!!

    September 20, 2010 at 6:28 pm |
  89. Sue

    Love cupcakes, but normally can't eat them. Went on a search for gluten-free recipes. Now make the most awesome-tasting cupcakes.

    September 20, 2010 at 6:26 pm |
    • ordinarygirl

      "Glutino" makes a FANTASTIC gluten-free chocolate cake mix that makes the fluffiest, chocolatiest, wonderful moist little cupcakes. I imagine it makes great cake, too, but I've only ever used it for cupcakes. However, it uses an egg to mix so just a heads up. I'm pretty sure that brand is available in the US, I don't shop down there a lot as I live in Canada but I'm pretty certain it's an American brand. They also make fantastic pretzels that are gluten-free if you can find them!

      September 20, 2010 at 6:38 pm |
      • Sue

        Thanks for the suggestion. Glutino is available here. I'll have to try the chocolate cake for cupcakes. Great idea.

        September 20, 2010 at 9:10 pm |
    • Anna

      Are you in NYC? if so, check out Babycakes bakery on the lower east side. Gluten free EVERYTHING including the best cupcakes you've ever tasted. I think they have a cookbook out.

      September 21, 2010 at 10:19 am |
  90. MWhit

    I don't like TomN, but I do like cupcakes!

    September 20, 2010 at 6:25 pm |
  91. FriesWitDat

    CUPCAKES RUINED MY LIFE!!!!

    September 20, 2010 at 6:24 pm |
    • bob

      LOL!!!

      September 20, 2010 at 7:09 pm |
    • debnewyorker

      shouldn't your name be CupcakesWitDat then?

      September 20, 2010 at 10:30 pm |
    • Dex

      I bet the fries didn't help you, either;)

      September 20, 2010 at 11:07 pm |
  92. TomN

    Oh, and by the way since this seems to be the only comments section I can post it. Hey CNN, 2012 can't come soon enough............Ha you thought I was talking about the presidential election, well hardly, I'm talking about 12/21/2012

    September 20, 2010 at 6:22 pm |
  93. greenbird

    wait, wait..."Cupcakes: love 'em or loathe 'em?"

    who...WHO 'loathes' cupcakes? I mean, seriously.

    September 20, 2010 at 6:15 pm |
    • GeorgeBos95

      Satan.

      September 20, 2010 at 7:13 pm |
    • bett

      People who think it's cool to hate anything popular or fun. I don't get it, but then I eat what I like, not what's cool. And I like cupcakes.

      September 20, 2010 at 7:13 pm |
    • Shasta

      pastry chefs, actually. all people want to know is if i make cupcakes. no, no i do not, nor have i done so since home ec. it isn't that there's anything wrong with cupcakes, it's just that their ubiquitousness is dulling people's willingness to try any other dessert and is really hurting bakeries/dessert bars that have other specialties ("you guys don't make cupcakes??? whyyyyyy?"). cupcakes are fine– i get it, they're tasty and cute. but they're just a constant annoyance when you bake for a living.

      September 20, 2010 at 8:32 pm |
      • Bavarian Creamsicle

        Perhaps you've lost sight that you're a pastry chef and your whole purpose is to try to bring joy and delight into people's lives. I bet you're rocking sales with that attitude – cupcake cop out!!

        September 20, 2010 at 10:45 pm |
      • Cookiegirl

        Yep, that's the spirit. Don't give people what they want. Instead, try to force your own ideas and ideals upon them until which point you go bankrupt. Did you go to the Cracker Jack school of cooking, or what? Cupcakes are popular – get over it and yourself.

        September 21, 2010 at 12:46 am |
      • aubrie

        shasta, if you bake for a living why haven't you risen to the expectations of your customers by exercising your CREATIVITY??? Make or design a new type of cup cake. Creme filled...square shaped...mango flavor...with embellishments...triple layer....As a pastry chef I would think you would welcome the challenge and enjoy the fun!!

        September 21, 2010 at 2:28 pm |
    • Jim Hawk III

      "Who loathes cupcakes?" That'd be me. I loathe cupcakes. Seriously. I just don't like them, and I do that with a vengeance. I'm not a big fan of cake overall, but cupcakes are for kids. I'm a grown-up. You can't get me excited about cupcakes. Money, sure. Bacon, absolutely! But cupcakes? Call me back when I'm five years old again.

      September 20, 2010 at 10:09 pm |
      • HCL

        Someones a bit immature :P

        September 20, 2010 at 10:19 pm |
      • RanchoFiero

        Do you remember the exact moment when you lost your soul?

        September 20, 2010 at 11:47 pm |
      • Itsonlypain

        Cupcakes are God's gorgeous gift to the world. Respect.

        September 20, 2010 at 11:53 pm |
      • Saccharine

        LOL! There's a cupcake for everyone – even ones topped with bacon, who knows? =D

        September 21, 2010 at 1:36 am |
      • bacon is meat candy

        How about a bacon maple syrup cupcake that tastes like breakfast? Actual cupcake offered at my local bakery.

        September 21, 2010 at 2:48 am |
      • nate

        The Darth Vader hates cupcakes, Hitler hated cupcakes, need I say more?

        September 21, 2010 at 1:19 pm |
    • JohnDorian

      I love this blog more than I love cupcakes, and I'm a man who enjoys his cupcakes. Mmmnnn, oh, ah, wow!, mmm, smack, chomp, MMmmmmm, yes!, chomp, chomp, smack, moan, chomp......

      September 20, 2010 at 10:20 pm |
    • sporkatus

      You've never eaten one of my mother in law's cupcakes. Well, neither have I. Bricks don't go too well with milk!

      September 21, 2010 at 8:55 am |
  94. H

    I think this article is too serious for its own good

    but cupcakes are awesome.

    September 20, 2010 at 6:14 pm |
    • deathbydonuts

      agreed

      September 20, 2010 at 6:19 pm |
      • Lauren

        death by donuts! Love your name!

        September 20, 2010 at 6:29 pm |
    • Shane

      How is this article "too serious"? She was just answering the question and she even said, "Cupcakes are just plain fun. They allow us to be silly for a moment and not take life so seriously." I think it's you guys reading too much into it.

      September 20, 2010 at 9:36 pm |
    • Boston Cream Pie

      Cupcakes are dessert comfort food....memories of childhood for adults....making a kid feel like a kid. People get the same
      feelings & expressions eating ice cream. Excuse me...I'm hungry. I like gum drops on top of my cupcakes sometimes,

      September 20, 2010 at 10:36 pm |
    • ProudArmyMa

      In a world where all you see on the front page of the paper is death, destruction, and unrest, a cute little (non-serious) cupcake story is a breathe of fresh air.

      September 21, 2010 at 3:37 pm |
  95. Really?

    Are you really serious? This is about cupcakes you eat, moron. It's really unfortunate that you've reproduced and infected the gene pool.

    September 20, 2010 at 6:25 pm |
  96. GeorgeBos95

    {yawn}. Very old line, delivered in an unimaginative way.

    If you're going to do angry, at least do it well! Come up with and original insult. Have some pizazz.

    But no, you chose to be a boring insulter. {yawn}

    September 20, 2010 at 7:37 pm |
  97. Anna

    Why are you so angry? Please get over yourself. Not everyone have to like the same things. You really don't have to berate someone just because he/she doesn't like cupcakes.

    September 22, 2010 at 5:18 pm |
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