Every so often, we're highlighting a local or regional blogger we think you ought to know about. We can’t be everywhere at once, so we look to these passionate eaters, cooks and writers to keep us tapped into every facet of the food world. Consider this a way to get to know a blog’s taste buds, because, well, you should.
Who: Cheryl Sternman Rule, of 5 Second Rule
I’ve got a background in print media, and freelanced for a number of well-known magazines (EatingWell, Body + Soul, Vegetarian Times, Sunset) as a food and nutrition writer before starting 5 Second Rule back in 2008. Since then, my attention has swiveled towards cultivating my own audience, and my readers - props to them all - have inspired me to dig deep and develop my true, authentic writing voice. Much to the surprise of those who know me, my blogging voice is far snappier than my actual human voice, which sounds a bit like Kermit the Frog’s.
5 Second Rule presents a smorgasbord of content for the curious food lover. In addition to being a professional writer, I’m also a recipe developer, so I’ve got plenty of original recipes up on the site. (I’m also currently writing a cookbook, which will be published by Running Press in 2012.) But I don’t think of 5 Second Rule as primarily a recipe site - I view it as a springboard for discussions about thought-provoking trends and controversies in the food world; as a source for inspiration and decent writing; and as a place to play, entertain and be entertained in return. The ability to share my food photos is the cherry on the mint-chip (please) sundae.
I have a tendency to drink a big mug of black tea before I write, and I’m never quite sure whether it’s a good or a bad sign that my most popular pieces are those I wrote when under caffeine’s evil grip. Whether I’m feeling sad for quinoa that no one wants to play with it on the playground, making fun of ridiculous candy, refusing to write about the French Laundry, or mulling my identity crisis through the lens of a chicken, I guess my blog is a bit of a live wire: you never know what kind of jolt you’ll get when you click over, but hopefully, in the end, it will make you feel more awake.
Kermit the Frog here, signing off.
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