Austin, Texas-based Whole Foods Markets announced today that it is launching a sustainability-rating program for wild-caught seafood sold in all of its 298 stores, becoming the first national retailer to provide that information to customers, courtesy of their partnership with Blue Ocean Institute and Monterey Bay Aquarium.
The most recently published national list includes, among others, Atlantic and imported Pacific cod, imported shrimp and swordfish, Tilapia from Asia and certain varieties of tuna. A downloadable pocket guide to sustanability ratings can be found at the Aquarium's website.
Says Carrie Brownstein, Whole Foods Market Seafood Quality Standards Coordinator of the company's decision, “At the end of the day, it’s a team effort. Our customers, buyers, fishermen, and fishery managers can all make smart decisions that move us in the direction of greater sustainability. With this new program, we are one step closer to our goal of moving our stores—and the seafood industry as a whole—toward healthier oceans.”
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