Opening an audaciously expensive 40,000+ square foot Italian food hall in the middle of dicey economic times might seem like a load of bologna, but orange-Croc'd celebrity chef Mario Batali is taking a gamble on New Yorkers' obsession with all things edible.
Batali tells CNN, "The real bet is not whether the restaurants will draw people, because they will. The real bet is how much of the percentage of the business is going to be retail grocery store? For it to really work, it has to be at least fifty percent...the restaurants are dressing for the retail."
CNN Money has the FULL STORY
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