Nine generations of Lairds have had a hand in crafting the family's signature spirit, but the company couldn't survive for 200 years on apple jack brandy alone.
See how the family weathered Prohibition (who doesn't love a "medicinal" dispensation?) and the disco era to become one of America's most enduring brands.
CNN Money has the FULL VIDEO
We like ours in a Jack Rose cocktail. It picks up a pink tint from a dollop of grenadine, but make no mistake - this rose packs a thorny sting.
2 oz applejack brandy
Shake all ingredients with ice and strain into a chilled cocktail glass. Garnish with a lime slice or wedge