Mourning coffee
August 12th, 2010
09:30 AM ET
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Mark Hill is Director of Photography for Turner Broadcasting System, Inc. He travels a LOT.

Nothing sets the tone for the day like my morning coffee. Dark and bitter, with a hint of creamy half-and-half, that first cup of coffee is my ritual of calm transition between sleep and activity. The smell wafting through the house is like a switch that turns on my brain; coaxing me gently - yet firmly - awake. This quiet time helps me mentally organize my day, prep my body for a shower and (hopefully) a healthy breakfast.

At times, I'm forced to substitute inferior, hot brown dishwater that is sold under the "hot coffee" moniker, usually in quick food establishments, airport concessions, or truck stops. These peddlers of cheap, weakly brewed "coffee" are oblivious of their negative impact on me. Rather than bold taste, I'm slapped by blandness and the realization that settling for less is just fine for many.

Since my morning joe is such a key barometer for my day, a physical and mental flagpole for hope, I would willingly pay more for a proper cup. I wonder, if the proprietors knew that, or felt the same promise in their own mug, would they brew a better pot?

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Filed under: Coffee • Sip

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