With slogans like "Butch it up, Buttercup," and "These ain't your grandma's cupcakes," Butch Bakery and its founder, David Arrick, want the stereotypically dainty cupcake to beef up its pastry bag.
Six of the 12 cake flavors involve some sort of alcohol - whether it be brandy, whiskey, beer or Kahlua - and each Butch Bakery creation is topped with a camoflauge-, wood grain-, plaid- or other macho-patterned chocolate disc.
"Men like to eat," he said. "I'm not saying I'm not going to go for a cupcake with a peony on it."
But, if given the option, "a guy is going to go for the one that has camo or plaid on it."
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