 With slogans like "Butch it up, Buttercup," and "These ain't your grandma's cupcakes," Butch Bakery and its founder, David Arrick, want the stereotypically dainty cupcake to beef up its pastry bag. Six of the 12 cake flavors involve some sort of alcohol - whether it be brandy, whiskey, beer or Kahlua - and each Butch Bakery creation is topped with a camoflauge-, wood grain-, plaid- or other macho-patterned chocolate disc. "Men like to eat," he said. "I'm not saying I'm not going to go for a cupcake with a peony on it." But, if given the option, "a guy is going to go for the one that has camo or plaid on it." Read the FULL STORY |
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i hate gender stereotypes, but this is kinds funny. what's wrong with decorating cupcakes the way you want? you have to admit that cupcakes usually are decorated with bright colors, including pink, just like a lot of things are. what's the big deal? it's not that men can't eat regular cupcakes. what if it's for a boy's birthday, or for your husband for fun?
Who cares what the decoration is? It has CHOCOLATE on it. Make it an equal opportunity cupcake to me. Gimme!
so wait... WOMEN in here complain about a product aimed at the stereotypical male?
Woha, hypocracy much? You have whole product areas specifically designed for individual women. Jewlery, make up, clothes. Yes even food for the "woman of now" or the "women of the 21st century!" and you really complain about a product for the male stereotype....? Do you even think before you type or did you just plain assume that THIS is worse than golden-plated ice cream, diamond dusted nail polish and hair products that cost 200€ a can?
Oh no, the trolls are here...HIDE THE FUN!!!
Do you people not realize you're arguing about CUPCAKES??? Relax before you sprain something...
This is hilarious, all of the females are trying to either stick up for men and not being so stereotypical or bashing on us. All the guys are just like effin A, I love alcohol and meat! Yes girls we like that kind of sh*t, get over it. "Boys will be boys," true statement. Get used to it..
Oh, and for the record: I don't think a "houndstooth" pattern is all that manly..
Wow, people need to learn how to relax, it is food and fun, what more can anyone ask for?
YUM – Gunpowder cupcakes!
Wow... I was kind of excited and interested in these cupcakes... then I read the comments a lot of people made... and I was really disheartened...
... then I realized; y'all are damn crazy!
Getting in such a snit over someone being creative with pastries- seriously? You go ahead and argue- while your jaws are busy flappin' I'll be stuffing my face with cupcake-y goodness! Chocolate, beer and pretzel- I'll take a six-pack to go! :)
Hey Dan, easy there big fella, I don't think anyone is too serious about this story. I think it's kind of funny myself anyway, I don't think any self respecting man would not eat a cupcake because it didn't look macho enough. If someone out there is concerned about how their sexual identity is perceived based on the baked goods they might eat, well then Dan....there's a bit more to be concerned about, wouldn't you say?
My boyfriend has absolutely no problem eating regular cupcakes, but I can see the excitement on his face now when I tell him someone makes bacon flavored cupcakes. I mean why not why shouldn't we make something that is already great even better, I have to give 2 thumbs up to this innovative idea! :)
I'm a man's man! I need balls on my cupcake! I mean, errrrr......uh.
And....I would LOVE a cupcake with some sort of alcohol!
Tracy
If a man is not going to eat a cupcake because he thinks it will shrink his balls, then he should just not eat cupcakes. This whole idea is ridiculous. It is pathetic to stereotype men as people who can only eat products slathered in meat and alcohol.
July 21, 2010 at 12:07 pm
Tracey I understand and agree with what you said but if cupcakes were made only in this fashion and then someone started making "girly" cupcakes I am sure women would be excited for them also.
We are really arguing over the manliness of cupcakes, and how it is gay to enjoy them...
And we wonder why the rest of the world thinks we're insane
MAN CAKE!!! MAN CAKE!!!!! MAN CAKE!!!
ooohhhh... sorry, to many cupcakes made of used car oil and moonshine. MACHO MAN CAKES.
They should call them MAN-CAKES :)
As a gay man, I think these are ridiculous. Give me a normal, delicious cupcake, not one with a horrible camo pattern on it or freakin' woodgrain. Ugh.
macho, macho cupcake...I've got to be...a macho cupcake....
Wow, Tracy is a moron
I don't care how it looks, as long as it's loaded with sugar and covered with thick icing.
Fact: Forums regarding articles about manly cupcakes are the perfect place for certain people to sound really opinionated, witty, and/or deep (Good job Tracy and Deven!!).
Now where can I get me some of these cupcakes that make your weiner bigger??
I'm not going to lie these look good but I don't understand how we put a gender on cupcakes. I know plenty of women who would love these "manly" cupcakes too and I like regular cupcakes just fine... I understand it's a marketing strategy but I have a hard time understanding other men who feel emasculated because of a dessert. Can you say insecure?
I think I will start a new business and call it Gaybucks, then I will sell rainbow colored cupcakes with fruity coffees. It will be a hit!
Designer cupcakes! Yeah, that's all we need.
If a guy is concerned that the cupcakes he eats reflects on his manhood and masculinity, I would suggest it's not the cupcakes that indicate a lack thereof, but rather his insecurities with respect thereto.
Shakesspear and cupcakes do not mix.
Completely agree. The guy obviously is insecure and possibly a sexist jackass
i want thirty cupcakes wrapped in bacon and flavored with gasoline, football, guns and explosions, with a side of car chases.....yeah manly stuff!!!!!!!
She...EXACTLY!!
OMG! Aren't there more pressing issues in the world. Let people eat whatever the heck they want to. Good Grief! Reading these make me ashamed to be human.
Oh Geez!
Here comes the rainbow cupcakes and blue cupcakes with pockets.
This is rediculous to say the least. I can imagine someone suing because they do not offer a particular gendered cupcake.
I'm a woman and want to try one. You ladies just need to complain about everything. My hubby has no idea how lucky he is.
They never know!!!!! LOL!!! These comments are crazy!!!
A man doesn't want steak, beer and a camo cupcake. A man wants steak, beer and 3 or more camo cupcakes.
Yeah, I like a beer now and again, but how do the make the cupcake fizz?
All I can say is that if you want them to be called manly cupcakes, they better weigh 2 lbs each!
What is a CUPCAKE???
Ummmmmm.....
Cuuuuupcaaaakes....
Men don't care what it looks like – they care what it tastes like.
You can give me a cupcake with a flamboyant and sparkling unicorn on it for all I care, as long as it tastes good I'm gonna eat it.
I'm a man about town... I prefer my cupcakes to be argyle...
In a world where everyone has an opinion about everything...here's mine. THEY ARE ONLY CUPCAKES.!!!! IF YOU'RE CURIOUS TO SEE WHAT THEY HAVE TO OFFER, GO AND BUY SOME. A MAN, OR WOMAN, WILL EAT WHAT THEY LIKE, NO MATTER WHAT IT LOOKS LIKE.....but personally, those cupcakes look kinda small to me...:p
go da hell
ManCakes!!!!!!
mmmmmmmmmmmmm
Men love cupcakes. They can hold a cupcake in one hand so that the other hand stays free to operate the remote.
I'm sure this has been said before but "Butch it up, buttercup" seems to be a mistargeted slogan...
Yeah, I;m pretty sure that's a big leather bar slogan.
I've been a vegetarian for 20 years and have been eating fish recently and probably can take down any guys ass on this list (former UFC fighter) and maybe a few girls... ; )p so I don't wanna hear that guys need to eat meat or get drunk to shore up their insecurities. As far as cupcakes go, i just think they 're too sugary and processed for my taste. i'm sure they're better now, yet I'll take a slice of Tiramisu anyday...(if it's Extraordinary Deserts or from Italy) Ciao.
Those cupcakes look boring and dry.
They should offer the cupcakes in Magnum sizes because...you know....men just don't want petite 'cupcakes'.
I prefer my cupcakes with pictures of naked women. But camo is a close second.
LOL...THAT would be a cupcake for a man.
It's a cupcake. Taste isn't gender specific. Pathetic, insecure men unfortunately are.
You'd have a stronger point if the article didn't say, "95 percent of Butch Bakery's customers are women." In other words, men aren't lining up to buy these things.
I think it's weird, that this story is up setting so many people. It only bothers me for one reason. How is, "houndstooth" butch? haha!
upsetting**
heh i love how people are berating this concept... there are plenty of boutiques specializing in womanly goods and now a masculine one pops up and all of a sudden its sexist... double standards that way please -->
Depends on your definition of masculine I guess.
sphotos.ak.fbcdn.net/hphotos-ak-ash1/hs550.ash1/32123_411324078136_220908098136_4416583_565508_n.jpg
Eh, it's a gimmick guys. They may just sell a little more than the average "cupcake maker" out of sheer curiosity by the consumer. And every little bit counts, remember the Snuggie? There's nothing much to read into.
Personally if the cupcakes last long enough to notice the color of the chocolate disk them then either I am sick or I know the person that made them does not bake well. The only people going to go out of thier way to buy these are women buying them as a joke for thier boyfriend or husband. Who probably like me will be more intrested in eating them then looking at them.
I always thought guys liked junk food of any kind.
We do don't worry the article is not completely correct...I think this is more so men will go out and seek cupcakes now where as before these apparent new inventions men just ate cupcakes if brought around.
?? What?? No cupcake wrapped in bacon?
You're joking right? If a guy wants cake, let him eat cake. Men can be such dense creatures.
I've never seen a man refuse a cupcake, no matter how pink it is.
I'm a man...I eat cupcakes...and hairpie like the butches. Who cares
How about tuna flavored muffiins? 4 the butches of course. I wonder how may cupcakes can fit in the back of a Subaru?
when i first saw this story, i thought it sounded gay (not that there's anything wrong with that). turns out they really are. here's one of their ads...
sphotos.ak.fbcdn.net/hphotos-ak-ash1/hs550.ash1/32123_411324078136_220908098136_4416583_565508_n.jpg
That picture is also on their Facebook page. Another picture was of a published article which said that most of their orders come from women. Why am I reminded of the TV program "Will and Grace"?
So it's a gay thing now........ oh brother!!! Eating a cupcake!!!! you all are something else!!!
All these acceptibly SEXIST comments and Articles about men.....Men don't think about gender like women do. ALso men do'n't mind eating "cupcakes"......until a Woman tells him that it's "girly" and "not attrractive" to HER ideal of what it means to be a Man in this world.....Women are the root of homophobic and heterosexist expectations in the male gender.....not men. Men are fine being buddies and eating things like cake...most men know how cook VERY well...but the GENDER Specifications for being a "real Man" to "Get the Woman" .....a set of specifications set up NOT by men....on how to "be attractive to a woman" yes...indeed such expectations are enforced by Women.....and articles pitched at women....like the one above. Make a man eat a camo cupcake and then compalin to all of us XYs..... about how we "masogynists" enforce and expect "women" to endure the roles that men enforce......It seems to men quite plainly, the ONLY GENDER EXPECTATION ENFORCEMENT going on in this world...is the One perpetuated upon men by their expectant women and what that woman "wants" from her Big Man.
Hey, it's not our fault you knocked up a shallow but attractive woman before you realized she has no real personality. Thanks for the useless generalization.
Men don't think about gender because we don't have to. We pretty much get all the perks, comments on articles about manly cupcakes aside. Sounds like you're a bit insecure there.
With a name like butch bakery I expected lesbian cupcakes in boob shapes (Which, come to think of it, men might like too!)
So... Where are all the guys that want to eat cupcakes that look like wood? Or t-shirts?
My butch girlfriend would love one of these cupcakes. These would be fabulous for a lesbian gathering or a butch wedding shower. I'm just sayin.... :)
Where's my 1st post?
Uh, can I get bacon with that?
BOOOO!
A true cupcake has to have a pound of frosting on it. From the photos, that's is not enough for me. Who wants to eat a waffer?
Lighten Up people! Men will and do eat any kind of cupcakes they want, whether pink and frilly or not. But this is a cute idea. I think that the plaid, camouflage and the like is a refreshing change from what we're use to seeing. Its creative. I like it. I would buy some for my guy, even though he would eat a pink and purple hearted cupcake that said "princess" on it if he felt like it.
This is absurd. And yes, social constructions of gender are quite serious, actually. People have a right to react to this.
looks like you crashed their site CNN with all the recipocral links
Personally, I'm just upset I didn't think of this concept!
Last time I checked this was an article for "manly men" so why are all you broads chiming in with the comments? CNN will probably have another article up about Lindsay Lohan soon.....go litter that article with useless comments
Ohhhh John... your so manly and butch when you say "broads." I'm getting hot just thinking about it right now.
John needs to eat manly cupcakes to make his wiener grow larger.
If they did that, I guarantee this place would be the next $1billion business.
Texas has a tiny little Peter- He basically just admitted it! Ha-Ha.
Holy crap, folks. They're just cupcakes!! I'm going to try some of the ideas at home.
Junk food!
I think it's a nice way to display the artsy facet of the human male. Men have always been superior when it comes to ingenuity and creativity. Did you ever see a woman's cupcakes that displayed such craftsmanship?
Why are so many women commenting on this article so against this idea? If a guy wants to eat a camo cupcake with whiskey, how is that different from a woman eating a red velvet cupcake with little frosting roses and chocolate filling?
Seriously, people, it's just cupcakes. It's not like the cupcakes are inciting guys to go out and do things like belch in public or hunt small defenseless animals for sport. I'd probably eat one of these (even though I'm a girl) just because I think they're funny. And also because they're cupcakes (this alone is a good reason to try one of these).
Jina, I whole-heartedly agree. It's just a delicious baked good with "masculine" themes. Are you going to go after "Grocery Store America" for decorating cakes with children's themes also? So, to all the feminists out there who are offended by "macho patterned" pastries... just let a man enjoy a camo-plaid-wood grain cupcake without attempting to lay a guilt trip on him!
I don't like it. God made cupcakes the way they are, and I don't think man has the authority or the right to mess with His design.
AMEN!
I think cupcakes have a right to decide for themselves. If two "manly" cupcakes want to be on the same plate, who am I to judge?
Haha, this shows cupcake evolution. How could it be god? Look at them now, so sophisticated!
Homophobe!
Yes, because men can't possibly assert their 'masculinity' whilst eating a pink cupcake. Thanks for this stupid article, gender construction.
Agreed!
Maybe a man can be masculine eating a pink cupcake in San Fransisco, but here in reality, that doesn't fly.
Texas Peter- you are so hiding that bj you gave in grade school. what's wrong, can't forget how much you liked it?
Tool.
You dun goofed!
The concequences will never be the same!
Uh oh. Looks like the server ate too many of the alcoholic cupcakes as it's currently giving a 403 (Forbidden) error.
Gay !
I love how serious people are taking this. Jesus Christ. Relax.
I agree with A;ex. It's just a fun and unique marketing concept. If Butch Bakers sells more cupcakes as a result, I say all the power to them.
Yes, what's wrong with you people? It's clearly a joke and a clever marketing ploy. Please listen to yourselves: you're using the introduction of plaid and army camouflage cupcakes as commentary on the "gender-identification superstructure" and sexual politics.
Dummies.
The internets are serious business bro. :B
I'm going to sell Gay and Lesbian cupcakes – can't wait to see the responses to that.
(BTW, the cupcakes themselves aren't Gay or Lesbian, just the marketing.)
"God, I love the smell of napalm cupcakes in the morning"
This is not a good idea. Cupcakes were just fine the way they were. Now if you just ordered a steak and your dessert is a cupcake then I think you have much larger issues.
Why? Steak tastes good. Cupcakes taste good. I'm more of a pie man myself, but otherwise who cares?
In other news, never eat anything that looks like camo unless it's actually field greens in a salad.
Yeah, because we here at CNN want to emphasize that alcohol consumption is manly... consuming alcohol is a loser's way of establishing manliness. All this nonsense about "we need more manly this or that" is just a sign of insecurity.
Actually I dont think its insecure overall. I think its a way to fight back at how pussified this nation has become. By the way being a light weight when it comes to drinking beer is just pathetic. Not saying you should be pounding a case by yourself but you should have a few without your split personality, whether it be goofy or violent, coming out to play.
Hey Freakshow!
agree with drallz – this country needs to take a step back to when 'men were men and women were double-breasted'
however, no real men will be going to this bakery since it's in the heart of gaytown usa. it will have the same clientele as the pinkberry across the street.
To: Sasha's Dad- You are a total Tool bag, loser. Your daughter must be FUGLY. You must really have something to hide or you wouldn't be concerned about the "gay" part of town. You must be there nightly on the down-low. D-Bag!!!
At a certain point in the baking game all actual alcohol is burnt off and only the flavor remains. I know this as somebody who uses different liquors to cook/bake with on a regular basis. This is a great way for people to enjoy the flavors they love without the negative side effects of "alcohol consumption", lighten up a bit will ya?
Not true, some remains.
Thanks Sasha. I agree with you.
A real man doesn't care, as long as it tastes good!
says the woman named valerie
Exactly and liquor and meat taste good to us. hahhaha.
Its the old rule of business, if there is a need, fill it.
Some of these comments sound like your usual 'mad at another persons success' ' how come i didnt think of it, now im going to slam it' lame, empty headed comments.
@Matt ....says the tool named Matt
If a man is not going to eat a cupcake because he thinks it will shrink his balls, then he should just not eat cupcakes. This whole idea is ridiculous. It is pathetic to stereotype men as people who can only eat products slathered in meat and alcohol.
ooh, gives me a idea for a Taquilla and Steak cupcake! yum!
oh that sounds like an excellent combination!
can you give me the recipe?
Sure we CAN eat things that haven't been slathered in meat or alcohol, but why would we want to?
You took the words right out of my mouth. :)
Yay! Someone smart in this thread! Thanks, Tracy.
Men are men and will be the only way they know how to be. Why change what comes naturally???
So Jason, peer pressure and immaturity "come naturally" to men? What a way to stereotype your gender, dude. And folks call feminists "man-haters?"
That's like saying there's no difference between the clothes you wear because they all keep you warm lol... I'm not worried about eating a cupcake, but if I was a little kid again, I'd much rather have my ma bring these into school for my bday.
I'm not sure if boozed up cupcakes would have been allowed in my elementary school.
You are clearly not a man.
Why so crabby? It's just for fun.
LMAO ... tracy that was an awesome response. i do love it :0)
I'm a man, I like cup cakes, meat, and alcohol, 'ole stereotypical me.
You're mom goes to college.
um, Samantha-that would be your not you're-apparently you didn't go to college, lol
ummmm- Semirra- that was a Napoleon Dynamite joke reference.... sorry you missed it.
Please excuse my ineptitude of vocabulary structure as I am extremely exasperated from attempting to cure cancer. Boom roasted.
Tracy, get a grip ~ it's a cupcake. With male oriented patterns. Seriously... there is nothing wrong with someone being creative (just as women are who do beautiful little patterns aimed to catch a woman's eyes – and tastebuds), and marketing a cupcake geared towards men. And nobody said anything about "shrinking his balls". There are plenty of successful items aimed at the male consumer just as there are towards women. This is genius. I wish I would of thought of it first. Putting a chocolate disc on top with camoflauge... how is that any different than one with a feminine heart of flower design. "It's pathetic to sterotype men"... but it's not stereotyping... it's simply using what's already been proven to win the hearts of many (not all) men and just like we were taught as young ladies ~ the way to a man's heart is through his stomach. This will surely be a success with the whole cupcake craze. It's sweet and hilarious at the same time... they sold me! Some people just like to complain!!
You go girl!!!!!!!!
Adrianna, go f yourself.
Tracy, clearly you are clueless when it comes to marketing. Complainer.
I'm way onboard with you Adrianna, Tracy...I would have thought you may have had a smidgen of a valid arguement possible if it had not been for your response towards Adrianna's educated, thought out, and intelligent response to yours.
Time to take some medication!
But it works! If you take 2 soaps with the same smell and make one look girly, women buy it and make the other one manly, men buy it.
Hear Hear! I'll be the first to admit that I'm a sucker for pretty wrapping. Just let people be :)
There are TONS of concepts designed specifically for the most feminen of women. What is wrong with have some that are designed for the more masculine of men? Who cares what their reason is for having a preference for a more masculine look? If it's enjoyed, great!
I think it's a genius idea, even if most people that buy them, just buy them because they are a new, interesting take on cupcakes.