July 14th, 2010
01:39 PM ET
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KFC's Double Down, an uber-fried bacon-and-cheese mega-sandwich with chicken instead of bread, has not been a big hit with fast foodies.

The Double Down created a news feeding frenzy when KFC, owned by Yum Brands Inc., launched the sandwich on April 12. But in the company's earnings call Wednesday, Chief Financial Officer Rich Carucci referred to sales of the sandwich as "immaterial."


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Filed under: Business and Farming News • Fast Food • News • Restaurant News

soundoff (4 Responses)
  1. Greg Johnson

    I can't imagine why anyone would even think that this 'sandwich' is at all appetizing. The promo shot in this article is just disgusting. Fried chicken – already bad enough – combined with fried, nitrate-laden bacon, cheese, and whatever that nasty looking sauce is... Really?

    September 14, 2010 at 9:30 pm |
  2. Brenda

    Why don't you call this encycloEatia? or encycloEatea? Certainly rolls off the tongue much better...

    July 14, 2010 at 2:07 pm |
  3. CBC radio

    I am writing to you from Canada's national broadcaster.I would like to contact Sarah LeTrent about loud tunes making people eat faster. We would like to do an interview for radio. Could you contact me as soon as possible?



    July 14, 2010 at 1:42 pm |
    • Barry

      I can't speak for anyone else but loud music definitely makes me eat faster. So I can get out of the place that's blasting what is usually irritating music as fast as possible.

      July 14, 2010 at 1:49 pm |
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