June 30th, 2010
05:30 PM ET
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AdFreak points us to Domino's new "Show Us Your Pizza" campaign wherein amateur food porn enthusiasts are encouraged to snap pix of their pie for a possible $500 prize.

Hot on the heels of a self-imposed emperor's new clothes-ing kicked off by their recent series of "zOMG, our sauce really does suck!" TV spots, the company has pledged to "photograph only real, honest-to-goodness pizzas," minus the services of food stylists, in their ads from here on out.

Sound like small potatoes? Take a peek at the behind-the-scenes video above, featuring a professional cheese strand-puller, a crust nailer and the 148 other hardworking ad folks it takes to make 30 seconds worth of pizza prettiness.

Or so they say. You buying it?

Can you take a sassy slice snap with one hand tied behind your aperture? Is it that hard to get food ready for its close-up? We're asking, so please sound off and share food photo advice in the comments below. We'll share our favorite responses in an upcoming post.

soundoff (2 Responses)
  1. PizzaEater

    They don't really look all that good

    July 2, 2010 at 1:15 pm |
  2. you eat it

    A few years ago I worked for a company that worked with Kraft and Sara Lee. We had a smaller budget than Domino's because it was usually a photographer, the head of our graphic design department and myself who took the food photos and made everything look pretty. All I can say is thank god for tooth picks and vegetable oil.

    June 30, 2010 at 7:03 pm |
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