Hot on the heels of a self-imposed emperor's new clothes-ing kicked off by their recent series of "zOMG, our sauce really does suck!" TV spots, the company has pledged to "photograph only real, honest-to-goodness pizzas," minus the services of food stylists, in their ads from here on out.
Sound like small potatoes? Take a peek at the behind-the-scenes video above, featuring a professional cheese strand-puller, a crust nailer and the 148 other hardworking ad folks it takes to make 30 seconds worth of pizza prettiness.
Or so they say. You buying it?
Can you take a sassy slice snap with one hand tied behind your aperture? Is it that hard to get food ready for its close-up? We're asking, so please sound off and share food photo advice in the comments below. We'll share our favorite responses in an upcoming post.