Ya know how we kvetched the other day about the lack of meals on planes? It's okay. We're good. We take it all back and we'll happily sit with a rumbling stomach if it lessens our chances of being confronted with a mess of maggots while taxiing down the runway.
Hi. We're Eatocracy and we're here to make your grandma a rockstar. Sure, we're huge fans of food television and shmancy celeb chef cookbooks, but it's our mission to preserve our world's cuisine, family rituals, flavors and cultures by creating the world's largest database of hand-written heirloom recipes.
You can help.
Hot on the heels of a self-imposed emperor's new clothes-ing kicked off by their recent series of "zOMG, our sauce really does suck!" TV spots, the company has pledged to "photograph only real, honest-to-goodness pizzas," minus the services of food stylists, in their ads from here on out.
Sound like small potatoes? Take a peek at the behind-the-scenes video above, featuring a professional cheese strand-puller, a crust nailer and the 148 other hardworking ad folks it takes to make 30 seconds worth of pizza prettiness.
Or so they say. You buying it?
Can you take a sassy slice snap with one hand tied behind your aperture? Is it that hard to get food ready for its close-up? We're asking, so please sound off and share food photo advice in the comments below. We'll share our favorite responses in an upcoming post.
5@5 is a daily, food-related list from chefs, writers, political pundits, musicians, actors, and all manner of opinionated people from around the globe.
"Keep Manhattan, just give me that countryside!"
Like a line out of the Green Acres theme song, couple Josh Kilmer-Purcell and Brent Ridge packed up their bags in New York City to become farmers in the small town of Sharon Springs in upstate New York.
Their new reality show on Planet Green, The Fabulous Beekman Boys, documents their ascent into farm life - including eighty goats, two pigs, twelve chickens and a sassy llama named Polka Spot.
Josh's new book, The Bucolic Plague: How Two Manhattanites Became Gentlemen Farmers: An Unconventional Memoir, plows through what it really took to restore the 205-year-old farm house - so the Beekman Boys decided to offer up their other favorite farm-related reads.
5 All-time Greatest Books About Farming: The Fabulous Beekman Boys