Does stunt fare muddy restaurant brand?
April 27th, 2010
08:00 AM ET
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April brought consumers the Double Down heard around the world - a bunless bomb o' meat from KFC touting the slogan "It's real."

Bloggers taste-tested it, The New York Times's restaurant critic reviewed it, it was a top trending topic Twitter alongside the likes of Justin Bieber – and after two weeks, did the company's Double Down wager pay off?

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