At celebrity-named restaurants, fame is what's cooking
April 24th, 2010
02:57 PM ET
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Toby Keith opened his seventh Toby Keith's I Love This Bar & Grill in suburban Detroit earlier this month as the latest in a long line of celebrities who've tried to sell a meal with their A-, B- or C-list name.

Many celebrities invest in restaurants - Ashton Kutcher, Britney Spears, Justin Timberlake, to name a few - they just don't always put their name above the door.

The celebrity moniker can be both a blessing and a curse when it comes to starting a restaurant. For every Kenny Rogers Roasters - which at one point boasted 350 franchises - there is a Mickey Rooney's Delicious, Mickey Rooney's Weenie World or Mickey Rooney's Star-B-Q. Remember them? Neither does anyone else.

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