"Carrying bottled water is on its way to being as cool as smoking while pregnant," claims the video "The Story of Bottled Water," which debuted on YouTube last month and garnered more than 450,000 views.
Is it true? Are liters of Evian now beyond the pale? Is Dasani déclassé? Has bottled water become the new eco-no-no?
Not quite yet. Though water sales have seen a recent downturn, plenty of folks are still paying for their daily hydration.
In these economically challenging times, consumers are actively on the hunt for deals. And coupon clippers are hungrily turning toward the Web for savings while dining.
There is an emerging genre of websites that connect individuals with deals that will, in theory, give customers an extra nudge toward the doors of the local bars and restaurants that they used to frequent in better times.
As saving becomes the new spending, eating and drinking establishments are learning to cater to the discount devotees of the digital age. After all, a reduced-price customer is better than no customer at all.