If imitation is the sincerest form of flattery, then fast food giant Burger King is paying its longtime industry rival a royal compliment.

In a new television commercial, Burger King's mascot, a slightly sinister king with an outsized, motionless plastic head, breaks into the headquarters of McDonald's and steals the recipe to their Sausage McMuffin with egg and cheese.

The advertisement is a parody of super agent derring-do, with high-tech gadgets and a swift getaway. But it's also a sly wink at Burger King's new BK Breakfast Muffin Sandwich's undeniable resemblance to the classic Sausage McMuffin.

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