Some silver screen couples were just meant to end up together: Bogey and Bacall, Harry and Sally, Saturday matinees and ... a cup of low-fat yogurt?
If Sony executives get their way, U.S. moviegoers will have the option of healthier snacks with their flicks - and they won't even have to smuggle them in.
In a recent speech at ShoWest - the country's largest tradeshow for the movie theater industry - Sony Pictures Entertainment Chief Executive Michael Lynton called upon concessionaires to supplement classic, high-calorie soda, candy and popcorn options with more healthy fare like fruit, granola, yogurt and vegetables with dip. It's "the right thing to do for our industry, for audiences and for our country," said Lynton
Movie audiences have always known the joys of in-seat snacking, but it took the theaters a while to come around.
Owners of nickelodeons and movie palaces refused to sell food until the 1920s, according to "Shared Pleasures," a history of movie presentation by Douglas Gomery. Munching on peanuts and popcorn during a show was low-class, they believed, associated with the circus and the burlesque house. The wonderful new art of the cinema needed a refined atmosphere, more like the concert hall than the carnival.
Of course, people ate anyway. As each new theater opened, candy stores and street vendors set up shop nearby, selling bags of treats to be smuggled past the ushers.
It took the Great Depression to loosen the owners' scruples. Andrew F. Smith's book "Popped Culture" details the way movie theaters got into the popcorn business.